MamaYe Champion Awards reward action in Ondo State
This case study is part of our book, MamaYe Evidence for Action Stories of Change: Selected Case Studies. Through illustrative case studies, we describe how Evidence for Action - MamaYe has strategically combined evidence with advocacy and accountability activities in
six countries, across Africa, and globally.
A learning in this case study (no.11) has been the conditions under which advocacy leads to a change in perception in the general public that maternal and newborn survival is an important and achievable goal, as well as greater political will towards that goal.
Dissemination of health information, reframing the issue of maternal health towards hope and change, and mobilising activists from the general population greatly depends on messages being shared in a way that is sensitive to local cultural understandings.
That is why Nigeria’s maternal and newborn health (MNH) champions have succeeded in driving social change: they have all involved the initial mobilisation of a small number of super-activists who have in turn mobilised others.
Evidence for Action-MamaYe. (2015). MamaYe Champion Awards reward action for maternal survival in Ondo State. London: E4A-MamaYe.