Planning your advocacy communications

Influencing
Regional
2020
Advocacy is all about influencing and persuading but this will not happen unless advocates are able to communicate their ideas effectively. The quality and effectiveness of advocacy is dependent on the strength of communications.

What is it?

This tool was developed and used by the E4A-MamaYe team in 2020 and has been readapted to help coalitions to better plan the communications around their advocacy efforts, to explain the linkage between Accountability, Advocacy and Communications, with examples of how to use digital media and visual communications in support to their advocacy strategies. 

A 'GUIDE TO COALITION BUILDING'

This training tool is part of the ‘Guide to Coalition building’ developed by E4A-MamaYe and designed for advocates to navigate through the complex journey of building and sustaining a coalition. It shares approaches and learnings gathered on the project since its start in 2012 with insights provided by the E4A-MamaYe teams in Nigeria and Kenya.    

SHARE