Programme material

Accountability is the obligation of powerholders to account for or take responsibility for their action. Powerholders hold political, financial or other forms of power and include officials in government, private corporations, and CSOs.

Advocacy is a deliberate process that involves influencing those who make decisions and aims at developing, changing, and implementing policies.

Accountability is the obligation of powerholders to account for or take responsibility for their action. Powerholders hold political, financial or other forms of power and include officials in government, private corporations, and CSOs.

Effective advocacy for coalitions requires preparation to discuss the matter that is on the table. To maximize these opportunities, it is important that coalitions prepare extensively by using data and other information to identify gaps and propose solutions to the issue. However, how do we make sure data is packaged and delivered in the right way?

Advocacy is all about influencing and persuading but this will not happen unless advocates are able to communicate their ideas effectively. The quality and effectiveness of advocacy is dependent on the strength of communications.

When planning your advocacy, you can design your strategy by drawing or listing each step that is needed to achieve your goal. This will ensure everyone in your coalition has a shared understanding of the vision and how to get there.

You can translate this map into an actionable plan to lists each action, including the timelines, budgets, and resources needed as well as responsibilities across coalition members.

Monitoring and evaluation are essential to track the progress of the coalitions and manage the risks that could stop advocates from achieving their goals.

Depending on the objective of the coalition and how members want to operate, coalitions might decide to formally register as a legal entity.

Since 2012 E4A-Mama Ye has worked to improve maternal and newborn survival in sub-Saharan Africa. The programme received funding for a further three years from July 2019. In this brief you will find information on how we work and what has changed in the new programme in order to achieve our goals sustainably.

Since 2013, E4A-MamaYe has supported selected states in Nigeria to establish State Led Accountability Mechanisms (SLAMs). These mechanisms are multi-stakeholder coalitions comprised of government, health professional associations, media, civil society and traditional institutions.