Steps to Change Toolkit

Packaging Evidence
Health Financing
The Steps to Change model is a visual representation of how a joint goal by a coalition of advocates can be achieved through a series of steps/actions to address the root cause that led to a health problem. Steps to Change is about adaptation and flexibility with the aim to achieve the desired change.

By following the Steps to Change model, CSOs and advocates can better coordinate and manage their advocacy strategies and activities. This is to be achieved through routine reviews and planning by constantly assessing ‘what is going on’ around them, how it affects the possibility of achieving their change, and how they should adapt their advocacy in response. Based on this ongoing evaluation, they design progressive actions to attain a joint advocacy goal. 

How does it work?

This Steps to Change approach supports advocates to use data to identify the issue that is a priority to them and their communities and to identify the actions needed to resolve it. There are 5 key steps needed to map out we need to get from we are today to the change we want to achieve:

1. Identify the problem you want to address by validating the current context

2. Agree on the the desired change: advocates agree on the measurable desired change they want to achieve and see and track in the next two years

3. Identify the barriers to change: advocates brainstorm and identify the political, economic, institutional, or cultural barriers that prevent achievements of the desired change

4. Identify the Steps to achieve change: to do this advocates can create a visual pathway of their steps of what should happen between the context participants have validated, and the desired change you have articulated

5. Agree on next steps: once advocates have identified the strategic actions needed to bring about change, this now needs to be translated into a detailed action plan.

Why is it different?

The approach is different from any other advocacy framework as it puts the decision in the hands of the advocates and the power to establish their own priorities.